Target Audience Description:
Natalie lives in Washington DC, last year she donated $100 to LEDC. Although she's only been to Latin America a few times, she loves all things latin including Spanish music, salsa dancing and delicious home cooked Latin meals. Natalie walks or takes the metro to work and enjoys walking by as well as shopping at independent stores and restaurant. She tries to avoid chains as much as possible because she loves the uniqueness of small businesses. Natalie has tremendous respect for entrepreneurs and she enjoys living in a community that she feels she is a part of. Although she is not wealthy Natalie likes to contribute to causes that she believes in.
Five Box Positioning Statement:
Current Do: I made a donation of $50-$200 to LEDC last year.
Current Belief: I like the services that LEDC is providing to enterpreneurs.
Consumer Proposition: LEDC uses your donations to provide services that allow small businesses in your community to grow.
Desired Belief: By donating to LEDC year after year I can impact a local business. The more I donate the more impact my gift will have in the community.
Desire Do: I donate to LEDC every year. Each year I increase as much as I can the size of my donation.
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