Checking that it all makes sense

I also found it helpful to make sure everything makes sense to do the exercise suggested in the Big Picture book:

To "Target Audience", "brand name", delivers "key benefit" because of "reason to belief"

Here's my attempt:

Because LEDC has great relationships with the local businesses that it serves and strong business consulting skills, current donors know that its contributions are having a local impact and that they can experience first hand the impact of their contributions by visiting one of LEDC’s clients