I was initially convinced that my commuication objective was Behavior. After all, I want to get current donors to donate again. I'm now wondering if the communications objective should be information?
I asked a few people the following question: What would get you to donate again to a cause you'e donated to in the past?
Based on the answers I got I conclude the following for my project:
Current donors know LEDC, they know what LEDC does, and they like it! Hence why they have donated. However, to get them to donate again I need them to better understand what LEDC does and to develop a stronger personal connection with LEDC and its work. To buld this connection and understanding I need to inform them of what LEDC is doing and what the impact of the work is.
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