Had not posted my Category Definition and Main Variable

I had forgotten to post my exploration of the category and main variable:

I initially had a hard time identifying the category. Although it was clear to me that for fundraising purposes the best source of volume was stimulating demand, it wasn’t obvious what the category definition and main variables should be:
In coming up with a category definition I explored some of the following categories:

- Domestic Economic Development
- Domestic Small Business Growth
- Support for immigrant Entrepreneurs
- Small Business growth in Washington, DC
- Successful immigrant entrepreneurs in Washington, DC

Most of LEDC’s donors are DC based. They have a passion not only for supporting Latino immigrants but also for entrepreneurship and small business growth in the Washington, DC area.
Rather than competing for funds with the many nonprofit organizations involved in Economic Development, it makes sense for LEDC to focus on growing a new segment of donors (mostly a younger group of residents and successful entrepreneurs who are passionate about the Latin culture, small independent businesses, their unique character and the value they bring to communities. By defining the category, LEDC is better positioned to stimulate demand for two reasons: First, LEDC is the leading service provider in this category, by defining a new category, LEDC is filling a donor need (being connected to their donations/seeing where their dollars are going) while at the same making it easier for LEDC to distinguish itself from the many organizations soliciting funds for economic development in the DC area.
Category Definition: “Supporting Latino entrepreneurs in Washington, DC-Thriving Small Businesses”
Main Variable: Visible connection to local businesses/Transparency