Monday, March 29, 2010

Finalizing

Initially I thought it would be more valuable for me to develop a marketing campaign to attract volunteers (expert consultants) to LEDC than to develop a fundraising social marketing plan. The reasoning behind this is that I believe that the stronger the product is (LEDC) the easier that it becomes to fundraise and additional top notch consultants definitely make the services offered by the organization better. Since I wasnt sure, I had two brief conversations wth people in the organization and I agreed to put together an outline of the first two parts of the project for each of the potential proposals. I will present both to them tomorrow so we can discuss and decide on what will be more valuable.

1 comment:

  1. I look forward to hearing their responses. Did you find there were certain barriers to attracting donors and certain barriers to attracting volunteers that the organization is currently facing? It might be helpful to find out which areas the company is struggling with and if there is any overlap. You could focus on building these areas.

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